The first ever International Platinum Dealers Meet for JK White Cement was organised from February 18th to 20th, 2018 at Shangri-la Hotel, Pudong, Shanghai. The meet was attended by over 150 channel partners from across the country and was aptly themed, ‘Enter the Dragon’. E3 Integrated managed the execution of the entire MICE extravaganza for JK White Cement.

The theme, was inspired by dragons, a fire-breathing legendary creature that is frequently featured in myths of many cultures including China. The theme was chosen by the agency as it suitably portrayed the fierce passion of the channel partners to contribute towards the company’s success story.

On the MICE trip, an experiential tour was organised for the valued dealers and the theme was made an integral part of their marvellous journey. Starting from the grand placards that greeted them on the airport to the branded key jackets and water bottles, each moment was imbued with the spirit of the Orient. The guests were left in awe as they witnessed the beauty of the Jade Buddha temple and thoroughly enjoyed the mesmerising Shanghai River Cruise. They also got a chance to experience the magnificence of the Shanghai Circus.

The highlight of the MICE programme was the gala night organised by E3 Integrated Events, where the guests were treated to a plethora of vibrant and inspiring entertainment and lavish dinner. The celebrations began with an inspiring address by Niranjan Mishra – President Marketing (White Cement). The vote of thanks was presented by Mohan Sharma, AVP, Marketing (White Cement). This was followed by a variety of entertaining acts such as the Dragon act and Shaolin act. The emcee Nitin Arora, being his usual charming self, was the perfect host for the evening. Besides entertainment, the top performing dealers were awarded for their outstanding performance.

E3 Integrated Events earned the applause of Nitish Chopra – Head (Branding & Communication) for successfully putting together a great show for the brand partners.

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